ZERO SUGAR · ZERO CALORIES · MADE IN THE UK
The 100mg caffeine pouch. No cup, no queue, no nicotine.
One pouch carries 100mg of caffeine, about the same as a coffee. It sits under your top lip, hands free, no drink required. 20 pouches a tin, six flavours, zero sugar.
Love your first tin or your money back.
100MG CAFFEINE PER POUCH
ZERO SUGAR · ZERO CALORIES
SIX FLAVOURS
20 POUCHES PER TIN
FREE NZ SHIPPING OVER $29
LOVE YOUR FIRST TIN OR YOUR MONEY BACK
100MG CAFFEINE PER POUCH
ZERO SUGAR · ZERO CALORIES
SIX FLAVOURS
20 POUCHES PER TIN
FREE NZ SHIPPING OVER $29
LOVE YOUR FIRST TIN OR YOUR MONEY BACK
100MG CAFFEINE PER POUCH
ZERO SUGAR · ZERO CALORIES
SIX FLAVOURS
20 POUCHES PER TIN
FREE NZ SHIPPING OVER $29
LOVE YOUR FIRST TIN OR YOUR MONEY BACK
100MG CAFFEINE PER POUCH
ZERO SUGAR · ZERO CALORIES
SIX FLAVOURS
20 POUCHES PER TIN
FREE NZ SHIPPING OVER $29
LOVE YOUR FIRST TIN OR YOUR MONEY BACK
100MG CAFFEINE PER POUCH
ZERO SUGAR · ZERO CALORIES
SIX FLAVOURS
20 POUCHES PER TIN
FREE NZ SHIPPING OVER $29
LOVE YOUR FIRST TIN OR YOUR MONEY BACK
100MG CAFFEINE PER POUCH
ZERO SUGAR · ZERO CALORIES
SIX FLAVOURS
20 POUCHES PER TIN
FREE NZ SHIPPING OVER $29
LOVE YOUR FIRST TIN OR YOUR MONEY BACK
Pick your PAX
Two bought flat whites a day is about $300 a month. A PAX month is $30.90, or about 52c a pouch. That is roughly a tenth of an average NZ cafe coffee, based on two pouches a day.
Single Tin
$14.90 · one flavour, 20 pouches · + $6 shipping
3-Pack
$35.85 · pick any 3 flavours · free shipping · save $26.85 vs one tin at a time
Full Set
$64.80 · all 6 flavours · free shipping · save $60.60 vs one tin at a time
Monthly
$30.90/mo · 3 tins, your flavours · free shipping · save $31.80 a month vs one tin at a time · cancel anytime
What's a
caffeine pouch?
Coffee's caffeine, without the cup, the queue or the sugar.
What it is: it looks and feels like a miniature tea bag. Dry, soft, and small enough to sit under your top lip. Each PAX pouch carries 100mg of caffeine, about the same as a coffee, and supports your energy and alertness. Zero sugar, zero calories and zero nicotine, always.
How you use it: pop one under your top lip and get on with your day. Don't chew or swallow the pouch, and there's no drink to buy. When you're done, bin it. One pouch is one serving, never more than four a day. It's for adults 18 and over, and not for you if you're pregnant, breastfeeding or sensitive to caffeine.
What it replaces: the coffee run. The warm can in the cupholder. The queue. About the same caffeine as your usual order, in a tin that lives in your pocket.
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We gave 20 Kiwis a tin before we launched.
Here's what came back, word for word.
These are the first people in New Zealand to try it, quoted exactly as they wrote it.
Testimonials
-
So much easier than another coffee
I normally hit a wall around 2 or 3 in the afternoon and end up buying another coffee. These are way easier. Chuck one in, carry on working and you're good to go.
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Caffeine, not nicotine
Had a couple of mates assume they were nicotine pouches, but they're just caffeine. Once I explained it was basically a coffee in pouch form, they were keen to try one too.
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Perfect for long drives
I keep a tin in the glovebox for long drives now. Saves pulling over for coffee every couple of hours, and there's no cup rolling around the ute afterwards.
-
Took a couple of goes
Felt a bit strange the first time because I'd never used a pouch before. After a couple of goes, it was all good. Now I barely notice it's there.
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Mixed Berries is mean
Mixed Berries is mean. Plenty of flavour and none of that weird chemical taste you get from some energy products. Easily my go-to one now.
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Ended up ordering more
Bought one tin to test them out because I wasn't sure I'd like the whole pouch thing. Ended up ordering a few more flavours the following week. Convenient, affordable and they actually taste good.
Everything you need.
Nothing you don't.
We didn't shrink an energy drink. We built the pouch from scratch: 100mg of caffeine, real flavour, and nothing else along for the ride.
100mg per pouch
About the same as one coffee. Measured the same, every single pouch.
No sugar crash
Zero sugar and zero calories, so there's no sugar crash waiting for you.
Zero nicotine
None. Ever. PAX is caffeine-only, and it stays that way.
No cup, no queue
Nothing to buy, nothing to carry, nothing to spill. Anywhere your day goes, PAX goes.
Six real flavours
Built to taste like the fruit, not a science experiment.
20 pouches a tin
Ten days at two a day. UK-made, NZ-owned.
When to PAX
Perfect for the moments a drink doesn't fit.
Long drive
On the tools
Work or study
3pm slump
Pre-workout
Late shift
How does PAX compare?
Same caffeine as your usual order. None of the sugar, the calories or the queue.
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PAX
|
Energy drinks | Coffee | |
|---|---|---|---|
| Caffeine per serve | 100mg, measured | 85–160mg | 80–200mg |
| Sugar per serve | 0g | 29–55g | 0g black, ~12g flat white |
| Calories per serve | 0 | 128–245 | 0 black, ~120 flat white |
| Cost per serve | from 46c | ~$3.50–$5.00 | ~$4.50–$6.00 |
| No sugar crash | ✓ | ✗ most cans | black only |
| Goes where you go | ✓ | ✗ | ✗ |
| Hands free | ✓ | ✗ | ✗ |
And unlike any of them, your first tin is guaranteed. Open one, try it, and if PAX isn't for you, we’ll refund the tins — including the one you opened.
Typical NZ retail figures; ranges vary by brand, serve and cafe. Energy drink range spans a 250ml V (128 cal, 29g sugar, 85mg caffeine) to a 500ml Monster (245 cal, 55g sugar, 160mg caffeine). PAX cost per serve based on the 6-tin subscription ($54.90 ÷ 120 pouches).
How to use PAX
Open the tin
Take out one pouch. That's one serving.
Park it up top
Tuck it between your top lip and gum. Don't chew or swallow the pouch. Enjoy the flavour burst.
Get on with it
A slight tingle on the gum is normal, and after a few minutes you stop noticing it's there. Move it around with your tongue whenever you like.
Bin it when done
Leave it in for 20 to 30 minutes, then straight in the bin. Never more than four a day.
Love your first tin
or your money back.
Taste is personal, and we can't prove a flavour to you on a website. So don't take our word for it. Open one tin and give it a proper go. If PAX isn't for you, tell us within 30 days and we'll refund the tins, including the one you opened. Any others come back sealed. No forms, no fuss.
Pick your three
Straight answers
Questions?
Good.
New format, fair enough. Here's everything people ask us before their first tin.
Shop PAXIs there nicotine in PAX?
No. Zero nicotine, zero tobacco, and that will never change. PAX is a caffeine pouch: 100mg of caffeine, flavour, and nothing that doesn't belong in your mouth. It's for adults 18 and over.
What do they actually taste like?
Six flavours: Grape & Blackcurrant, Cherry Cola, Cool Mint, Mixed Berries, Strawberry Kiwi and Sweet Peach. All sugar-free, all zero calories. Taste is personal, which is exactly why your first tin is guaranteed. Not for you? You're covered.
Will one little pouch actually do anything?
Every pouch carries a measured 100mg of caffeine, the same in every tin, about what you'd get from one coffee. How that lands is personal and depends on what you're used to, so we're not going to promise you a feeling. We'll stand behind it instead: your first tin is guaranteed.
How much caffeine is in one pouch?
100mg, about the same as one coffee, measured the same every single time. One pouch is one serving, and never more than 4 pouches (400mg) in a day. Contains caffeine: too much can cause a faster heart rate, nervousness, irritability or trouble sleeping. Not for children, pregnant or breastfeeding women, or anyone sensitive to caffeine.
How do I use one?
Pop a pouch between your top lip and gum and leave it there. Don't chew or swallow the pouch. The flavour comes through once it mixes with your saliva, and a slight tingle on the gum is normal. Give it 20 to 30 minutes, move it around with your tongue whenever you like, then take it out and bin it. They're slim, so they sit flat and stay put. Hands free the whole time.
Who makes PAX?
PAX is New Zealand owned and run. The pouches are made for us by Tough Code Ltd, an established pouch manufacturer in the United Kingdom, and we hold the New Zealand exclusivity on them.
What if I don't like them?
Love your first tin or your money back. Open one tin and give it a proper go. If PAX isn't for you, email us within 30 days and we'll refund the tins, including the one you opened. Any others come back sealed. No forms, no fuss.
How long will it take to arrive?
We ship from our Auckland HQ within 24 hours, Monday to Friday. From there it's usually 1 to 2 days to the North Island and 2 to 3 days to the South Island. Our couriers do their best to get it there next day, but that depends on where you are, and rural deliveries can take a bit longer.
What does shipping cost?
$6 flat, anywhere in New Zealand, and free on every order over $29, which every multi-tin pack clears.
Your afternoon isn't going to power itself.
Stop buying the cup. Pick your three flavours, and your first tin is guaranteed.
Pick your 3, $35.85 Or go monthly. $30.90/mo, cancel anytime
