“Didn’t realise how much I was spending at cafés until I started using these during the week. Still enjoy a proper coffee, but I’m not buying three of them a day anymore.”
Daniel C. · Dunedin — founding tester
PAX Caffeine Pouches
PAX Caffeine Pouches
100mg of caffeine in a pouch that parks under your lip. No drink, no sugar, no nicotine. Energy support that fits in your pocket.
- 100mg caffeine per pouch
- Flavour that sticks around
- Zero sugar, zero calories, zero nicotine
- Energy anytime, anywhere
- From a pouch — about a tenth of a cafe coffee or an energy drink
Tap a flavour again for two of the same. Tap − to drop one.
Open one tin and give it a proper go. If PAX isn't for you, tell us within 30 days and we'll refund the tins, including the one you opened. Any others come back sealed. No forms, no fuss.
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Is this nicotine?
Is this nicotine?
No. Zero nicotine, zero tobacco — and it will stay that way. PAX is a caffeine pouch: 100mg of caffeine per pouch, flavour, and nothing that doesn't belong.
What's in PAX?
What's in PAX?
Every pouch: 100mg caffeine, zero nicotine, zero sugar. Six flavours. The full ingredient list is printed on every tin.
How do I use it?
How do I use it?
Pop a pouch under your lip and get on with your day. One pouch is one serving — never more than 4 a day. 18+ only. Not for use if you're pregnant, breastfeeding or sensitive to caffeine.
Shipping & returns
Shipping & returns
NZ-wide shipping: $6 flat, free on orders over $29. Love your first tin or your money back — open one tin, and if PAX isn't for you, we'll refund the tins, including the one you opened. Any others come back sealed.
PAX Caffeine Pouches
Same caffeine.
You’re paying for the liquid.
All three carry about the same caffeine. Only one of them fits in your pocket.
We asked our 20 founding testers whether they’d drink less coffee or fewer energy drinks with PAX on hand. 18 said yes, two weren’t sure.
We gave 20 Kiwis a tin before we launched.
Here's what came back, word for word.
These are the first people in New Zealand to try it, quoted exactly as they wrote it.
Testimonials
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Good when you're on the tools
Really handy when you're busy on site and can't stop to make a coffee every five minutes. Chuck one in after smoko and it keeps you moving through the afternoon.
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Caffeine, not nicotine
Had a couple of mates assume they were nicotine pouches, but they're just caffeine. Once I explained it was basically a coffee in pouch form, they were keen to try one too.
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Perfect for long drives
I keep a tin in the glovebox for long drives now. Saves pulling over for coffee every couple of hours, and there's no cup rolling around the ute afterwards.
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Took a couple of goes
Felt a bit strange the first time because I'd never used a pouch before. After a couple of goes, it was all good. Now I barely notice it's there.
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Mixed Berries is mean
Mixed Berries is mean. Plenty of flavour and none of that weird chemical taste you get from some energy products. Easily my go-to one now.
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Ended up ordering more
Bought one tin to test them out because I wasn't sure I'd like the whole pouch thing. Ended up ordering a few more flavours the following week. Convenient, affordable and they actually taste good.
Everything you need.
Nothing you don't.
We didn't shrink an energy drink. We built the pouch from scratch: 100mg of caffeine, real flavour, and nothing else along for the ride.
100mg per pouch
About the same as one coffee. Measured the same, every single pouch.
No sugar crash
Zero sugar and zero calories, so there's no sugar crash waiting for you.
Zero nicotine
None. Ever. PAX is caffeine-only, and it stays that way.
No cup, no queue
Nothing to buy, nothing to carry, nothing to spill. Anywhere your day goes, PAX goes.
Six real flavours
Built to taste like the fruit, not a science experiment.
20 pouches a tin
Ten days at two a day. UK-made, NZ-owned.
It was never the caffeine.
It was the cup.
Every coffee comes with a queue, a lid, a hand to hold it and a walk you didn’t have time for.
PAX is 100mg of caffeine — about the same as a coffee — in a pouch that sits under your top lip. No cup, no queue, no hands. It goes where a drink can’t.
You blamed the caffeine.
Check the sugar.
A 250ml energy drink carries 29g of sugar. A 500ml can, up to 55g.
PAX carries none: 100mg of caffeine, zero sugar, zero calories. No sugar crash, because there’s no sugar.
How to use PAX
Open the tin
Take out one pouch. That's one serving.
Park it up top
Tuck it between your top lip and gum. Don't chew or swallow the pouch. Enjoy the flavour burst.
Get on with it
A slight tingle on the gum is normal, and after a few minutes you stop noticing it's there. Move it around with your tongue whenever you like.
Bin it when done
Leave it in for 20 to 30 minutes, then straight in the bin. Never more than four a day.
When to PAX
Perfect for the moments a drink doesn't fit.
Long drive
On the tools
Work or study
3pm slump
Pre-workout
Late shift
How does PAX compare?
Same caffeine as your usual order. None of the sugar, the calories or the queue.
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PAX
|
Energy drinks | Coffee | |
|---|---|---|---|
| Caffeine per serve | 100mg, measured | 85–160mg | 80–200mg |
| Sugar per serve | 0g | 29–55g | 0g black, ~12g flat white |
| Calories per serve | 0 | 128–245 | 0 black, ~120 flat white |
| Cost per serve | from 46c | ~$3.50–$5.00 | ~$4.50–$6.00 |
| No sugar crash | ✓ | ✗ most cans | black only |
| Goes where you go | ✓ | ✗ | ✗ |
| Hands free | ✓ | ✗ | ✗ |
And unlike any of them, your first tin is guaranteed. Open one, try it, and if PAX isn't for you, we’ll refund the tins — including the one you opened.
Typical NZ retail figures; ranges vary by brand, serve and cafe. Energy drink range spans a 250ml V (128 cal, 29g sugar, 85mg caffeine) to a 500ml Monster (245 cal, 55g sugar, 160mg caffeine). PAX cost per serve based on the 6-tin subscription ($54.90 ÷ 120 pouches).
Straight answers
Questions?
Good.
New format, fair enough. Here's everything people ask us before their first tin.
Shop PAXIs there nicotine in PAX?
No. Zero nicotine, zero tobacco, and that will never change. PAX is a caffeine pouch: 100mg of caffeine, flavour, and nothing that doesn't belong in your mouth. It's for adults 18 and over.
What do they actually taste like?
Six flavours: Grape & Blackcurrant, Cherry Cola, Cool Mint, Mixed Berries, Strawberry Kiwi and Sweet Peach. All sugar-free, all zero calories. Taste is personal, which is exactly why your first tin is guaranteed. Not for you? You're covered.
Will one little pouch actually do anything?
Every pouch carries a measured 100mg of caffeine, the same in every tin, about what you'd get from one coffee. How that lands is personal and depends on what you're used to, so we're not going to promise you a feeling. We'll stand behind it instead: your first tin is guaranteed.
How much caffeine is in one pouch?
100mg, about the same as one coffee, measured the same every single time. One pouch is one serving, and never more than 4 pouches (400mg) in a day. Contains caffeine: too much can cause a faster heart rate, nervousness, irritability or trouble sleeping. Not for children, pregnant or breastfeeding women, or anyone sensitive to caffeine.
How do I use one?
Pop a pouch between your top lip and gum and leave it there. Don't chew or swallow the pouch. The flavour comes through once it mixes with your saliva, and a slight tingle on the gum is normal. Give it 20 to 30 minutes, move it around with your tongue whenever you like, then take it out and bin it. They're slim, so they sit flat and stay put. Hands free the whole time.
Who makes PAX?
PAX is New Zealand owned and run. The pouches are made for us by Tough Code Ltd, an established pouch manufacturer in the United Kingdom, and we hold the New Zealand exclusivity on them.
What if I don't like them?
Love your first tin or your money back. Open one tin and give it a proper go. If PAX isn't for you, email us within 30 days and we'll refund the tins, including the one you opened. Any others come back sealed. No forms, no fuss.
How long will it take to arrive?
We ship from our Auckland HQ within 24 hours, Monday to Friday. From there it's usually 1 to 2 days to the North Island and 2 to 3 days to the South Island. Our couriers do their best to get it there next day, but that depends on where you are, and rural deliveries can take a bit longer.
What does shipping cost?
$6 flat, anywhere in New Zealand, and free on every order over $29, which every multi-tin pack clears.
Still here? Then you're curious.
Pick your three flavours and find out. If the first tin isn't for you, tell us within 30 days and we'll refund it — including the one you opened.
Pick your 3 flavours Or go monthly — skip or cancel anytime
